Secret Recipe, Simplyheal and Bichi Mao Launches New Collection at Watsons Beautopia 2026

Secret Recipe, Malaysia's has launched a unique collaboration with Korean acne patch brand SimplyHeal and the beloved character Bichi Mao. This partnership introduces a new series of charming acne patches that blend indulgence with self-care. The collaboration features 18 adorable acne patches adorned with exclusive Bichi Mao designs, each box accompanied by limited-edition gifts. Patrick Sim, Group CEO of Secret Recipe said "We hope these playful designs bring joy to everyday moments." The SimplyHeal "Bye Bye Acne" patches feature hydrocolloid technology infused with tea tree oil to reduce redness and heal acne. This collaboration includes two distinct sets: the Secret Recipe series and the Watsons series, each offering unique designs and exclusive merchandise for collectors.

Joanne Yeoh and Dennis Chua from SimplyHeal highlighted the fun and effective nature of their medical-grade patches, noting that this collaboration adds a fresh energy to the beauty scene by merging local icons and pop culture while Olive Yong and Wee Lim of Bichi Mao emphasizes the enjoyable brainstorming process for the designs.

The Secret Recipe Series, available exclusively at Secret Recipe outlets includes 18 Bichi Mao acne patches together with a limited-edition compact mirror case, an exclusive shaker keychain and a SimplyHeal voucher. Secret Recipe Rewards members can purchase the collection at RM12.90 while promotional pricing is available at RM14.90 before the recommended retail price of RM28.90.

The Watsons Series features 20 acne patches, a Bichi Mao shaker keychain and an exclusive Secret Recipe voucher offering 50% off one cake slice with the purchase of selected beverages. The collection is available at selected Watsons stores and from 23 July until 30 September 2026.