Celebrating 20 Years of Coway Malaysia: A New Era in Home Living Solutions

Coway Malaysia marked its 20th anniversary with the launch of its first refrigerator series during the Coway Innovation Fest held at Pavilion Bukit Jalil, making Malaysia the first global market to introduce the new product line. The launch reflects Coway's expansion beyond its established home wellness products into broader home living solutions. Over the past two decades, the company has built its presence in Malaysia through water purifiers, air purifiers, bidets and wellness products and now adds refrigerators to its portfolio.

The new refrigerator range comprises two models designed to meet different household requirements:

• Multi Door Refrigerator (551L) – featuring four temperature zones, a convertible storage system, Triple Inverter technology and hygiene-focused cooling features.

• Side-by-Side Refrigerator (715L) – offering larger storage capacity, humidity-controlled drawers, Double Inverter technology and cooling systems designed for food preservation and energy efficiency.

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Speaking during the launch, Janice Tan, Group Manager of Marketing Division, Coway Malaysia said the anniversary represents an important milestone in the company's growth and its commitment to developing practical home solutions that meet the changing needs of Malaysian consumers. The event also introduced visitors to the Coway Innovation Fest, an experiential showcase featuring the company's latest products and technologies. Guests explored interactive stations through the Coway Home Passport activity, highlighting water purification, wellness solutions, massage chairs and the newly launched refrigerator series.

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To commemorate the company's 20th anniversary, Coway collaborated with Malaysian illustrator Willwin Yang to produce a collection of limited-edition merchandise, including tote bags, enamel pins, magnetic photo frames and sticker sheets. Visitors who completed the activity trail were eligible to redeem the exclusive collectibles. The public roadshow held from 16 to 19 July at Pavilion Bukit Jalil also featured The Fresh Table Live Cooking Show where guest chefs Chef Amir Gani, Tara Choi and Jia Le Woh demonstrated recipes using fresh ingredients stored in the new refrigerator range.

In addition to the refrigerator launch, Coway showcased its latest BEREX Senno and BEREX Senno Plus massage chairs. Both models incorporate integrated health scanning technology to personalise massage programmes based on individual wellness indicators.

Coway also highlighted its after-sales service and maintenance support, including deodorisation filter replacement and door gasket care, as part of its long-term product maintenance programme. The launch marks another step in Coway Malaysia's product diversification strategy as the company expands its home appliance offerings while continuing to focus on innovation, product care and customer service.

For more information about Coway's products and services, visit Coway Malaysia.