OREO Launches New BTS Themed Limited Edition Flavour Following The OREO and BTS Movement

OREO and BTS launched a Limited Edition OREO & BTS Cookie, featuring brown sugar-pancake flavor inspired by the beloved hotteok, a popular Korean street food. This collaboration marks a playful global movement across 80+ markets, merging OREO's fun spirit with BTS's cultural impact.

The new cookie not only celebrates BTS's roots but also includes 13 unique embossments designed by the band, showcasing their names and special symbols for fans. This collaboration encapsulates BTS's fond memories of enjoying both hotteok and OREO cookies making it a meaningful treat for their dedicated followers.

In addition to the cookies, OREO launched a global initiative inviting fans to contribute to the world's largest love letter to BTS. By scanning the QR code on the cookie pack or visiting my.oreosea.com, fans can submit their messages at my.oreosea.com and read others' heartfelt notes. Participants also have a chance to win exclusive OREO and BTS prizes.

“OREO has always been about simple, joyful moments and this collaboration with BTS brings that spirit to life in a way that feels deeply personal,” said Simon Crowther, Managing Director for Malaysia and Singapore, Mondelēz International.

OREO hosted a pop-up event at Blue Concourse, Sunway Pyramid from June 8 to 14, 2026. Fans and consumers could sample new flavor, send love letters to BTS and access exclusive merchandise with qualifying purchases. Limited Edition OREO & BTS Cookies are available only for a limited time for purchase on the Shopee Mondelez Official page.