CIMB Launches 'Moving You Forward' Campaign, Celebrates 11 ASEAN Changemakers at Advancing Societies 2026

CIMB Group Holdings Berhad has launched its new brand campaign, "Moving You Forward", underscoring the Group's commitment to enabling customers, businesses and communities across ASEAN. Anchored in the Group's core purpose of advancing customers and society, the campaign marks a significant evolution in CIMB's brand identity and regional positioning.

Speaking at the launch, Group Chief Brand and Marketing Officer Toni Darusman stated that the campaign reflects CIMB's belief that meaningful progress is realised when business and society move forward together. The rollout will span social media, digital out-of-home placements, brand films, MRT wall art installations and on-ground activations across key regional markets.

Alongside the brand launch, CIMB held its inaugural "CIMB Advancing Societies 2026 – Recognising Impactful Partners" event celebrating 11 NGOs, social activists and community organisations from Malaysia, Singapore, the Philippines and Indonesia. The honourees were recognised across five impact categories for their exemplary work in uplifting underserved communities.

Ahmad Shahriman Mohd Shariff, CEO of CIMB Foundation and CIMB Islamic, reaffirmed the Group's pledge of RM200 million from 2026 to 2030 to support sustainable community initiatives across ASEAN, emphasising long-term capability building over short-term programming.

The Honourees

Community & Economic Empowerment

Berdaya Bareng Foundation (Indonesia) — In partnership with CIMB Niaga since 2022, the foundation has empowered 979 MSMEs in Eastern Indonesia through entrepreneurship training, digital literacy, and interest-free financing, with a focus on women and persons with disabilities. Three MSME community hubs have been established for long-term growth.

Education & Financial Literacy

Yayasan Tunku Abdul Rahman (Malaysia) — Scholarship recipient Ong Yong Xun channelled his opportunity into founding JomStudy, a free AI-powered edtech platform that surpassed 500,000 downloads in 2025 and earned him recognition as a Global Student Prize 2024 finalist.

Empower and Transform / EAT (Philippines) — Founded by veteran financial journalist Salve Ibañez, EAT delivers trauma-informed financial education to Overseas Filipino Workers, single mothers, and underserved communities through the SalveSays multimedia platform, reaching over one million followers. A three-time SEC Investor Protection Champion and 2025 Outstanding Women in the Nation's Service awardee, Ibañez was represented at the ceremony by President & CEO Ma. Salve Ibanez Duplito.

Health & Community Wellbeing

Thrive Well / K.A.M.I. Programme (Malaysia) — Implemented in collaboration with Teach For Malaysia, the Safe Space Programme has provided community-based mental health support since 2021, graduating 69 participants, training 15 community ambassadors, and reaching over 500 families. Managing Director and Clinical Psychologist Ellisha Othman received the recognition on behalf of the organisation.

Lions Befrienders (Singapore) — Operating across 10 Active Ageing Centres, Lions Befrienders promotes wellbeing and social connection among seniors in partnership with CIMB Singapore. Executive Director Wee Siew Lin Karen accepted the honour.

Environment & Climate Impact

KEHATI Foundation (Indonesia) — In a partnership with CIMB Niaga spanning over a decade since 2012, KEHATI has planted 115,400 bamboo trees and 6,430 economically valuable plants, absorbed over 15,000 tonnes of CO₂, and provided capacity-building training to more than 2,000 community members. Director of Communications and Partnerships Rika Anggraini represented the foundation.

WWF-Malaysia (Malaysia) — Supported by CIMB Islamic, WWF-Malaysia's conservation work on the Ulu Muda Forest Complex — a water catchment serving over 4.2 million Malaysians and sustaining 40% of the nation's rice production — has expanded ecological linkages by 4,227 hectares. The collaboration extends to the Setiu Wetlands, Fraser's Hill Forest Complex, and Ulu Kalumpang Forest Reserve. Corporate Partnerships Head Amanda Fonseka received the recognition.

Social Inclusion & Equity

Sinergi Mahakarya (Indonesia) — Founded by Sandra Talogo, this organisation empowers children with special needs through creative entrepreneurship, evolving from handcrafted prayer beads into a platform generating sustainable income for families and caregivers.

PAVE Philippines (Philippines) — Led by survivor advocate Phoebe Nicole Jaravata Fructuoso, PAVE Philippines supports victims of sexual and gender-based violence through counselling, advocacy, and awareness programming. A recipient of the 2024 CIMB Pinoy Mavericks Award, Fructuoso serves as Chairwoman of the organisation.

Halogen Singapore (Singapore) — Supported by CIMB Singapore, Halogen's Network For Teaching Entrepreneurship (NFTE) programme equips vulnerable youth with practical business skills, mentorship, and leadership development. CEO Ivy Tse Wing Man received the award.

Special Recognition

National track cycling champion and CIMB Brand Ambassador Dato' Azizulhasni Awang was presented with the special Kita Bagi Jadi Hero recognition in honour of his outstanding sporting achievements and dedication to inspiring and empowering Malaysians beyond the arena.