The Curve Features Malaysian Cocoa Culture With Its First Choco Fest

The first-ever Choco Fest is taking place from 25 to 28 June 2026 at the Curve Centre Court in Petaling Jaya. This event, organized in partnership with Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia and Tourism Selangor, aims to celebrate Malaysia's rich cocoa heritage.

The Centre Court becomes the Choco Pavilion, The Street is transformed into Choco Dessert Lane and the Piazza is turned into the Choco Factory. The Chocolate Marketplace features 20 curated chocolate exhibitors, showcasing artisan creations. There are also dedicated areas such as the Artisan Zone, Kids' Corner, Sampling Area and Chocolate Exhibition for visitors of all ages to enjoy the delights of chocolate.

The festival also offers a educational experience where LKM experts will be present to guide visitors through the fascinating bean-to-bar journey, the craftsmanship and science behind cocoa cultivation and chocolate-making. Among the standout highlights is the Chocolate Fantasy Runway Challenge by the Malaysia Association of Ethical Designers (MAEFD), a creative showcase where fashion and chocolate mix with special appearances by Professor Koko. Throughout the festival, daily Golden Ticket giveaways give visitors the chance to walk away with exciting prizes including a MacBook Neo, Instax Mini, microwave, fridge and more. Additionally, 100 exclusive goodie bags will be distributed daily to registered shoppers.

As the Curve's General Manager Elaine Liew shares, chocolate has always been synonymous with moments of happiness and togetherness. The Malaysia Choco Fest is the Curve's way of delivering more than just a shopping experience, offering visitors something educational, celebratory, and genuinely memorable.