G/FORE Bold Style and Luxury into Kuala Lumpur with "Add Colour to Your Life" Launch Event

MST Golf, the exclusive distributor for G/FORE in Malaysia, Singapore, and Indonesia hosted an immersive lifestyle experience in Kuala Lumpur titled “Add Colour to Your Life” at Kuala Lumpur. The social gathering targeted media, content creators and brand partners focusing on golf as an avenue for personal style and self-expression rather than just on-course performance.  

The event highlighted the launch of G/FORE’s latest G.112 footwear collection alongside curated fashion looks from its global collections. Jung Kim, President of Peter Millar & G/FORE Asia Pacific, emphasized that the brand brings individuality to golf to match how modern players live and play.

Founded in Los Angeles in 2011, G/FORE expanded from vibrant golf gloves into full apparel and footwear and its luxury status was reinforced in 2018 when it was acquired by Peter Millar under the Swiss luxury group Richemont.  

MST Golf remains committed to introducing premium lifestyle brands that broaden regional perceptions of the sport. Ng Yap, Chief Executive of MST Golf stated that G/FORE’s expressive, lifestyle-led approach makes golf more approachable, relevant and inspiring to a wider audience.