top of page

“Welcome to Anfield – The LFC Experience” Swire Properties and Liverpool Football Club Teams Up Copy

Swire Properties and the Liverpool Football Club’s (LFC) inaugural collaboration will bring a unique celebration of global sports culture to the Company’s Guangzhou, Chengdu and Hong Kong shopping malls.

4 Mar 2023


Swire Properties and the Liverpool Football Club (LFC) are teaming up for the first time to bring the immersive "Welcome to Anfield – The LFC Experience", at three of the Company’s shopping malls across the Chinese Mainland and Hong Kong – Taikoo Hui in Guangzhou, Taikoo Li Chengdu and Cityplaza in Hong Kong.

A quintessential football fandom experience, this collaboration will bring the spirit of Liverpool FC to life like never before, for young and old, through a series of unique events.

The experience begins as visitors enter the distinctive Shankly Gates and players’ tunnel and pass under the famous “This is Anfield” sign. Or they can feel the excitement of being in the crowd at The Kop – the iconic stand renowned for gathering the most passionate fans who become the essential “12th man” of the LFC team, as they roar their support and sing the “You’ll Never Walk Alone” anthem – and capture this moment with an unforgettable photo.

Visitors can snap a photo with LFC’s precious trophies; explore a locker room displaying jerseys of the club’s current players; examine the Champions Wall, which chronicles the major honours LFC has won over more than a century; and take a close look at hand-picked artefacts that showcase the club’s six remarkable triumphs in the European Cup – more than any other football club in England. Visitors can practise and show off their skills at football-themed games.

The three-city "Welcome to Anfield – The LFC Experience" tour will kick off in Guangzhou, and then travel to Chengdu and Hong Kong. Admission is free.

1. Taikoo Hui Guangzhou: 16 to 31 March 2024

2. Taikoo Li Chengdu: 24 June to 14 July 2024*

3. Cityplaza, Hong Kong: 1 August to 1 September 2024*

*Dates are subject to change. Please check Swire Properties and Liverpool FC’s official platforms for details.

bottom of page