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Regent Hong Kong Partners with CR7® LIFE Museum to Boost Tourism and Celebrate the Legacy of Cristiano Ronaldo

A Collaboration to Reinforce Hong Kong’s Global Tourism Appeal Through Culture, Sport and Innovation

26 Jun 2025

OHSOM DESK


Regent Hong Kong hosted a special press event to celebrate the launch as the Official Hotel Partner of the upcoming CR7® LIFE Museum, a landmark attraction that aims to revitalize tourism and celebrate the legacy of global football icon Cristiano Ronaldo. This partnership marks a major step in positioning Hong Kong as a vibrant hub for sports, culture, and world-class experiences.


The CR7® LIFE Museum is the first of its kind in Asia, will officially open to the public on July 7, 2025 with exclusive VIP previews on July 5 and 6. Located in the heart of the city, the 12,000-square-foot space will feature immersive exhibits, authentic memorabilia, and interactive storytelling that reflect the core values of Ronaldo’s journey: discipline, resilience, and excellence.


The event, hosted by Vien Tsang, brought together key figures including Mr. Tomás Froes and Mr. Luis Parafita from the CR7® Family Office, Dr. Allan Zeman (Chairman of Lan Kwai Fong Group), Mr. Horace Lam from K11 Group, and Mr. Michel Chertouh, Managing Director of Regent Hong Kong.


This initiative reflects Regent Hong Kong’s commitment to supporting visionary projects that connect global icons with local culture. Through partnerships like this, Regent continues to strengthen its role in making Hong Kong Asia’s leading destination for unforgettable events and unique experiences.



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