The ENCHANTING CULTURAL FESTIVAL 2025 event, themed “Embracing Malaysia Art, Heritage & Culture”, takes place on 15th and 16th November 2025 at Main Atrium (Level 1), KLGCC Mall. Organized by Brand Media Group, this two-day celebration brings together traditional artistry, cultural craftsmanship and creative expressions of Malaysia’s textile heritage in an immersive showcase that highlights the nation’s rich cultural diversity.

Organized with the mission to preserve, empower and celebrate Malaysia’s cultural identity, ENCHANTING CULTURAL FESTIVAL 2025 unites communities through arts, heritage and culture. The initiative aligns with Malaysia National Agenda MADANI, UNESCO values and the United Nations Sustainable Development Goals (SDGs), reinforcing education and the preservation of cultural heritage. The event promotes and enhances Malaysia’s arts, heritage and culture through traditional and contemporary showcases, empowers local talents and creative communities and inspires youth engagement and appreciation of Malaysia’s cultural legacy for generations to come.

At the heart of the festival lies a special heritage showcase dedicated to the historical legacy and craftsmanship of Telepuk, Kelingkan and Batik. These traditional textile techniques once reserved for royalty and ceremonial attire are celebrated through archival displays, rare artifacts and live demonstrations. Telepuk, known for its delicate application of gold leaf on silk or songket fabric, reflects the grandeur of Malay court traditions; Kelingkan embroidery, crafted with gold or silver threads, showcases the intricate artistry of traditional bridal wear; while Batik, with its wax-resist dyeing process, symbolizes Malaysia’s enduring creativity and cultural evolution. Together, they form a living archive of Malaysia’s artistic excellence, bridging the past and present through craftsmanship and storytelling.

This year’s festival is honoured by the presence of distinguished guests who collectively champion the nation’s cultural preservation efforts: Che Puan Datin Hezeita Mohd Hafidz, who graces the event as Guest of Honour; Datuk Dr. Ammar Ghapar, Former Director General of Tourism Malaysia; Encik Mohd Radzi Bin Omar, Timbalan Ketua Pengarah (Kebudayaan dan Kesenian) Jabatan Kebudayaan dan Kesenian Negara (JKKN), Jabatan Kebudayaan dan Kesenian Negara; YBrs. Puan Rozzana Binti Rahmat, Chief Executive Officer of Perbadanan Adat Melayu & Warisan Negeri Selangor (PADAT), Encik Zahari Bin Mat, Pegawai Kebudayaan Jabatan Warisan Negara; and YBrs. Puan Suraya Norin Binti Ismail, Chief Assistant Director, Delivery Management Unit PPPM Ministry of Education Malaysia. Their presence underscores the shared commitment to elevating Malaysia’s cultural identity on both national and global platforms.

Visitors experience a vibrant celebration featuring the Heritage Motifs & Pattern Showcase highlights Telepuk, Kelingkan and Batik artistry to educate and inspire appreciation of local crafts. The Arts & Cultural Showcase by Artisans presents creative expressions by local artists celebrating Malaysia’s diverse heritage. The Traditional Malaysian Games invites families and children to relive classic games.