NESCAFÉ Brings 30-Hour Recharge Initiative to Hospital Sultanah Aminah, Honouring Malaysia's Healthcare Frontliners

NESCAFÉ has extended its national appreciation campaign "NESCAFÉ Dulu & Kekal Bersemangat Bersama" ("Have a NESCAFÉ First to Uplift Spirits") to Hospital Sultanah Aminah (HSA) in Johor Bahru. The 30-hour activation which ran from 6am on 11 June to 12pm on 12 June marks the second stop of a broader nationwide mission to uplift Malaysians across various frontline sectors.

Recharge stations were deployed at key staff zones throughout HSA, the largest medical institution in Southern Malaysia with over 36,000 servings of NESCAFÉ Classic, NESCAFÉ 3-in-1 and Ready-To-Drink distributed to frontline staff during the initiative. The effort was designed as a sincere expression of solidarity with those who sustain round-the-clock patient care. Khoo Sui Ying, Consumer Marketing Manager of NESCAFÉ Malaysia, described the intent as true appreciation requires presence and genuine action not only words. She noted that NESCAFÉ's commitment is to continue reaching more frontliners throughout the year as part of a sustained pipeline of community initiatives.